A unique arts collaboration in the north east, driven by Matthews.ie, has been shortlisted in two categories for a major national award.
The Matthews.ie Arts Showcase Initiative has been shortlisted in the Best Small Sponsorship and Best Use of Creativity in the Community in the 25th Allianz Business To Arts Awards.
They promotes and provide innovative advertising support to a succession of local artists in Louth, Monaghan and East Meath across a range of disciplines over a three-year period.
Matthews.ie and Louth County Council Arts Office are the main partnership in the nomination, with Monaghan County Council Arts Office also playing a major part in the promotion of the initiative.
This practical Business to Arts initiative was launched by Minister for Arts, Heritage and the Gaeltacht Heather Humphreys and the Minister for Business and Enterprise Gerald Nash to celebrate the 20th anniversary of Matthews.ie in May 2015.
“We are thrilled at the news of reaching the final four in both of these categories for an initiative that has exceeded our expectations in terms of success,” said Matthews.ie Managing Director Paddy Matthews.
“Every six months, a deserving person from the creative sector across the arts disciplines in Louth, Monaghan or East Meath is selected as the showcase winner and have themselves or their works featured as an advertisement on the full back of a Matthews.ie coach.”
“The first two winners have been singer songwriter Sinead McNally from Knockbridge and artist Orla Barry from Dundalk and their art is seen on the back of a Matthews bus by thousands of people a day.
“We have always put the art and culture of the area to the fore in our numerous day and extended tours which promote the north east, and we see the benefits in promoting the artistic life of the region.”
Artists bidding to be the third winner of the Matthews.ie Arts Showcase Initiative are asked to enter via Matthews.ie